Our journey began in the 1990s, motivated by the idea of making renewable and innovative floor coverings by the recycling of used tyres. Located in a region were natural rubber is cultivated in greater quantities, we thought it would be a good idea for us to get into the manufacturing of rubber and rubber based floor coverings combining the goodness of both virgin rubber and recycled rubber. The fact that ‘We could hardly find an industry with NO RUBBER’ still motivating us to venture to new opportunities.