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The success story began with the company’s founder inventing an electric kettle that prepares Saudi coffee with ease without boiling during preparation. He registered it as a patent and named it Dallah Al Arab, the same name that he founded the company with in 2011. The establishment came to fulfill the ambitious vision of creating and developing traditional local products to be global products. This was followed by several innovative products and brands, which were met with great approval and demand, and Dallah Al Arab Company allocated a department for research and development with young national talents that designs innovative products that have become bearing the Deem brand United Holdings.
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