STEEL MARKETING

Incorporated in 1995, Frost International Limited is recognised as a star trading house by the Ministry of Commerce and Industry, India, for having consistently exported according to the policies and guidelines of the Government of India and Federation of Indian Export Organizations. Our Vision / Mission Vision: To create a Conglomerate that thrives on sustainable competitive advantage and is a world leader in the industries / sectors it conducts business in Mission: To provide effective business solutions in terms of pricing, product quality, on-time delivery leading to repeat orders from buyers and distributors from within India and abroad. To work with vigour, dedication, and innovation to achieve excellence in service, quality, reliability, safety and customer retention as the ultimate goal. To earn the trust and confidence of all stakeholders, exceeding their expectations, and giving the Company an even more respected name. To consistently achieve higher growth with the highest levels of productivity. To be a technology-driven, efficient and financially sound organisation. To contribute towards community development and nation building. To be a responsible corporate citizen by nurturing human values and concern for society, and creativity to overcome challenges and attain goals. To encourage ideas, talent and value systems. To uphold the guiding principles of trust, integrity and transparency in all aspects of interactions and dealings. Values: As guiding principles for the culture and behaviour at Frost International Limited, the Spirit of Frost binds us together and inspires us to achieve excellence in all that we do. These guiding values of Frost International are: Intensity to win Act with sensitivity Unyielding integrity How It All Began Frost International has its roots in the friendship of its three Founder Directors that started even before their tenure together during graduate school. Bringing together their skills, experiences and values, Frost International had its humble beginnings in trade with the Russian Federation at a time when the World was witnessing a change in the rankings of World Powers. After graduating, each of the three friends pursued his individual career, with one joining the ancestral business, the other opting to pursue an MBA degree, and the third moving on to a long career with various pharmaceutical companies. Over time, the associations of friendship grew to encompass business opportunities in the trade of dyes and chemicals, and later in indirect exports via supplies to a third party aggregator of export requirements. Frost International Limited's very first direct order for export came from the Russian Federation, owing to the expertise of two of the directors in the business and the third director's in-depth expertise in the pharmaceuticals business, enabled by the strong relationships forged with the third party aggregator. After that first order of $10,000 in 1990, the company spent a substantial amount of time exporting pharmaceutical products, later growing the portfolio to include surgical and other items. The Journey So Far Trade with customers from the Russian Federation lasted for a long time, with direct relationships fructifying into very large orders such as that of tea sourced from Calcutta that had to be shipped, in accordance with RBI guidelines in force at the time, within 180 days of receiving an advance from the Russian People from the Rupee Escrow account. The expert management of finances and strong relationships with banks at this stage saw the company grow from strength to strength, ploughing back and employing resources into other trades and increasing its base. As one door closes, another opens. Even as trade with the Russian Federation started to dwindle on account of adverse economic conditions, trade with China started to grow. Imports from China grew to include fabric, silk yarn and other items, while exports to China included iron ore shipments that were so large that they mandated the setting up of a chartering desk where Frost International Limited could have direct control over shipments. In tandem with funding limits from the bankers coming through at the opportune time, Frost International posted exponential growth over the years. Today, Frost International Limited is known for its strong delivery capability in both the domestic and international markets, appreciated by partners and customers that include some of the world's major trading companies to whom Frost International Limited supplies to and exports a range of commodities. And the rest, as they say, is history. Profiles of Board of Directors Uday Desai (CMD) Founder Director Mr. Uday J. Desai has been with Frost International since its inception in 1995, first as a partner in Metachem and then as the initial promoter of the company. A science graduate, he also holds a Masters degree in Business Administration, and it is his vision combined with his business acumen that has been instrumental in helping Frost International increase trade in a large portfolio of commodities across various countries, globally. Mr. Desai plays a key role in finance, procurement, marketing and public relations. Having initiated Frost International Limited's first export to Moscow, Russia, he has over the years developed his core area of expertise in multi-commodity exports. His travels across the globe and keen insight into market and trade dynamics are what propel Frost International Limited towards becoming a global Company. read more... Sunil Verma (Director) Founder Director Mr. Sunil Verma has been with Frost International since inception in May 1995, first as a partner in Metachem and then as the initial promoter of the company. A science graduate, he also holds a bachelors degree in Law, and has played a key role in the Administration, Accounts & Taxation, Human Resource Management and Operations for Frost International Limited. Additionally, he is also involved in social and philanthropic work. read more... Anoop Kumar Wadhera (Director) Founder Director, Mr. Anoop Kumar Wadhera has been a part of Frost International since its inception in May 1995. A science graduate, he also holds a Masters degree in business administration and oversees the functioning of International Marketing Division and the operations of the Head Office of the company, based at New Delhi. His unparalleled networking and relationship management skills have ensured that Frost International's interactions with customers and various parts of the Government are fruitful and productive. His knowledge of legal contracts and documentation is key to Frost International's success. His legal acumen and expertise has been a great asset to Frost International. read more... Sujay Desai (CEO) Mr. Sujay Desai joined Frost International in 2006, learning the ropes and making significant contributions to the Company before being elected as an Additional Director by the Board and his appointment as Director and CEO in July, 2011. He is instrumental in driving the Company's business strategy, fiscal planning, procurement, forex, marketing and human resource initiatives. read more... KP Shah (Director) Mr. Krishnavadan Popatlal Shah is an independent, non-executive director since February, 2010. Mr. Shah has rich experience of over three decades in various markets. At Frost International, he has been instrumental in introducing new management strategies and has played a key role in the Company's social responsibility initiatives. Sandhya Swarup (Director) Mrs. Sandhya Swarup has been appointed as an Independent Woman Director in the company since September 2014 and is also a member of our CSR Committee. She possesses appropriate skills and experience in the field of Management and Administration. She is a LLB graduate and the company seeks her expertise and foot-hold in legal affairs. Ajay Kumar Saraogi (Director) Mr. Ajay Kumar Saraogi is an independent, non-executive director since February 2010, and also serves as the Chief Financial Officer of JK Cement Ltd., a leading player in the Indian cement industry. Mr. Saraogi brings with him a long and varied experience of industry and trade, besides finance and administration. Prabhjot Singh (Director) Mr. Prabhjot Singh is an independent, non-executive director at Frost International. A second-generation businessman, he brings to the Board over three decades of entrepreneurial experience that contributes immensely towards building Frost International's strategies, operations and advisory inputs to senior executives. Over the years, his advice has been the starting point of many human resource management initiatives.